Public Service Announcement

Do you have an important message that needs to be aired? This course has been created specifically to provide organizations with the opportunity to spread the word to a large audience by learning how to create an effective  Public Service Announcement (PSA).

You will learn about concept development, audience targeting, scripting, storyboarding, production equipment (camera, lights & sound), production management, shooting, editing and distribution.

Learn to distill your message into a poignant and memorable PSA, ready for broadcast and/or webcast. PSAs produced at GIFTS in the past have been successfully broadcast on nation-wide television networks.

For examples the quality of work possible at GIFTS, visit The Access to Media Education Society (AMES) website:

accesstomedia.org

GIFTS has hosted many projects spear-headed by this organisation, which have produced many PSA pieces you may recognise.

(A public service announcement or community service announcement (CSA) is a non-commercial advertisement, typically broadcast on television or the internet for the public good.)